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UN World Environment Day

The 2005 World Environment Day marked the first time that the United Nations initiative was hosted in the United States. The San Francisco-based organizers saw this as an opportunity to host a week full of public events and as a way to put cities and the mayors who lead them at the forefront of environmental leadership. The event signaled the mainstreaming of eco-awareness with Al Gore's presentation of the now-legendary "An Inconvenient Truth".

The ambitious scale of the endeavor required a distinct and rich brand identity system that could span street banners, billboards, website, posters, programs, signage, delegate badges, as well as the Urban Environmental Accords. Creating a contemporary positive appeal, the campaign communicated how people could join in the "greening" of cities and the UNEP mission of sustaining life for future generations.


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Previous project: ← Wikimedia Foundation

UN World Environment Day The main theme "Green Cities" was expressed through the pairing of visual opposites.
UN World Environment Day Street banners were installed at City Hall, one of the many event venues around town.
UN World Environment Day Billboard depicting Earth's city lights: more than 50% of the world now lives in cities.
UN World Environment Day The campaign uses a flexible grid system to unify diverse ideas and imagery, as shown in this poster.
UN World Environment Day A series of posters were installed at bus shelters thoughout San Francisco.
UN World Environment Day The program guide opens up into a poster that depicts a harmonious integration of nature and city.
UN World Environment Day When unfolded, the back of the poster becomes a program guide listing over 200 events.
UN World Environment Day
UN World Environment Day
UN World Environment Day
UN World Environment Day
UN World Environment Day
UN World Environment Day A series of advertisements focused attention on simple, everyday choices.
UN World Environment Day A wallscape mural welcomed U.N. delegates and the public to the San Francisco Civic Center.
UN World Environment Day At the closing ceremonies, 50 mayors from around the world signed and pledged to act on the Accords.